Progress and innovation are words synonymous with automotive design. But they are only achieved with a spirit that never stops challenging itself. Never stops looking forward towards the future.
Buick recognizes that the design and innovation of the future will come from a desire, not to outdo others, but to outdo themselves. They're proud of how far they've come, but even more proud of where they are going.
This film is about that spirit of human progress. The drive that doesn't come from without, but from within. To always outdo one's self. To never settle. To always look forward.
ECD: Will Tao
Creative Collective: Variable
Director: Salomon Ligthelm
Cinematographer: Khalid Mohtaseb
Executive Producer: Tyler Ginter
Supporting Producer: Alex Friedman
Supporting Director: Jonathan Bregel
Art Director: Caitlin Van Horn
Production Company: Black+Cameron
Executive Producer: Andrew S.T. Gregg
1st AD: Richard Hughes
Post Production: Black+Cameron & Variable
Editor: Matt Osborne
Colorist: Nikola Stefanovic
Sound Mix/Sound Design: Defacto Sound
VO: Rob Ricotta
Music Composition: Luke Antencio