This was a shelved track only intended to be a brainstorm for other ideas, but was eventually picked up by Nike for their 'the Chance - Share Your Story' Campaign
Nike Sportswear recently commissioned Variable to develop a personalized creative approach for one of their current campaign spots entitled, "The Chance." With Nike's guidance, we settled on a long-form spot featuring up-and-coming soccer player and fellow Brooklynite, Abdoulaye Coumbassa. The spot was designed to reflect a former interview Variable produced/directed with Spike Lee on the topic of "Drive" in conjunction with AKQA, London.
The spot focuses on a lighthearted look at the "drive" and "hustle" put forth by Abdoulaye on a daily basis. In real life, Abdoulaye is driven by the goal of being a successful soccer player whilst maintaining relationships with friends and family. Our job was to capture this "drive" in a cinematic way that could tell a story both timeless, and relatable.
This project was one in which everyone at Variable can relate very closely too. "Hustle" and "drive" are 2 words that constantly pop up in & around our studio.
Production Company: Variable
Creative Development: Variable
Director: Jonathan Bregel
Executive Producer/Producer: Tyler Ginter
Producer: Brendan Cochrane
Narrative Cinematographer: Khalid Mohtaseb
Spike Lee Cinematographer: Bruce Cole
Post Production: Variable
Post Production Producer: Tyler Ginter
Editor: Noah Shulman
Original Score: Salomon Ligthelm
Sound Design: The Lodge
Audio Post Producer: Mike Onufrak
Sound Mix & Design: John Northcraft